OBSI :: Customer profitability and behaviour expertise
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OBJECTIVE BUSINESS SERVICES | Customer profitability value | Information strategy & design
Objective, trustworthy advice & subject matter expertise...

...since 1997



OBSI is a boutique consulting firm based in Markham, Ontario. Since 1997 we have worked with many of the leading companies in Canada, the USA, Latin America and overseas, bringing objectivity, experience and vision to their information management issues. Our unique combination of skills - a fusion of finance, marketing, technology and management - enables us to provide broad and deep insight to our clients.

What we do is help clients know their customers better, by giving them objective advice and subject matter expertise support in these areas:


  • Customer profitability metrics (requirements, design, implementation, application)


  • Customer behaviour analysis (implementation, application)


  • Performance management metrics (what to measure through compensation design), and


  • Application and Data architecture and strategy.

If you are looking for objectivity and senior level subject matter expertise in any of the domains above, you have come to the right place... we've been in business for over 10 years, working with "A" list clients in Canada and around the world. We'd be delighted to serve you.

David McNab, B. Comm., CA
President

See our affiliate FlowTracker Analytics for information about measuring customer flow of funds.



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