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OBJECTIVE BUSINESS SERVICES | Customer profitability value | Information strategy & design
Objective, trustworthy advice & subject matter expertise

OBSI is a boutique consulting firm based in Markham, Ontario. We have worked with many of the leading companies in Canada, the USA, Latin America and overseas, bringing objectivity, experience and vision to their information management issues.

What we do is help clients know their customers better, by giving them objective advice and subject matter expertise support in these areas:

  • Customer profitability metrics (requirements, design, implementation, application)


  • Customer flow of funds analytics (implementation, analysis, application)


  • Performance management metrics (requirements thru compensation design, and


  • Application and Data architecture and strategy.

If you are looking for objectivity and senior level subject matter expertise in any of the domains above, you have come to the right place. We'd be delighted to serve you.

- David McNab, President


See our affiliate FlowTracker Analytics for information about measuring customer flow of funds.

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